EVERY WEDNESDAY
MINDSHIFTING EMAILS
Generic email advice doesn't get a 48% open rate and a 4.75% click-through rate. This does.
Four emails. Real client data. Welcome sequence strategy that actually gets results.
HERE IS WHAT'S WAITING IN YOUR INBOX
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HERE IS WHAT'S WAITING IN YOUR INBOX |
Email 1
Most welcome sequences introduce you. The one that gets results listens first. Here's the strategy behind a 48.65% open rate and the one question that changes everything about how you welcome new subscribers.
And then it gets personal.
The first email ends with a fork in the road. You choose the path that matches where you are right now and get a follow-up email delivered directly to your inbox with specific next steps for your situation.
The Cold List: Your list has gone quiet, and you're not sure where to start.
The Stuck Sender: You're showing up consistently, but nothing is converting.
The Scaler: Something is working, and you want to systematize it.
One path.
Specific next steps.
Delivered to your inbox the same day.
Email 2
Send at 9:03 AM. Post on Tuesday. Don't give too much away. You've heard it all before. Here's why generic email advice is quietly working against your specific list and what to do instead.
One of my longest-standing clients had two businesses, one personal brand, and one very specific problem nobody could see. Here's the through-line strategy that kept two separate audiences fully engaged and growing at the same rate, and how it applies to your list, even if you only have one business.
Email 3
Email 4
There are practices happening in email marketing right now that are dressed up as strategy but aren't above board. I've seen them. I've had to have conversations about them with clients. Here's what they are and why integrity in email is your actual competitive advantage.
Here's how this is going to change how you approach email marketing.
A high open rate tells you people trust you enough to click. A high click-through rate tells you what's inside was worth their time. Both together tell you the strategy is working at every level.
These aren't vanity metrics. They're proof that the right strategy, built around the right promise, delivered to the right people, works.
The welcome sequence strategy you're about to experience averaged a 49.41% open rate. Industry averages sits around 20-30%. That gap doesn't happen because of a subject line formula. It happens because the sequence was built around what subscribers actually needed, not what was easiest to send.
The Welcome Sequence:
Here’s the context: One of my longest-standing clients had two separate businesses that fed from one personal brand on Substack.
The welcome sequence sorted subscribers into the right list based on their own behavior and interests. Both lists landed well above the industry average. Both grew at roughly the same rate. The feared cannibalization between the two never happened.
28% of subscribers joined both lists.
45% went to the wellness list.
27% went to the business education list.
That's what happens when the strategy is right before the first email is ever written.
The Wellness List:
Business Education List:
These numbers are the overall account average across all emails sent. Not one campaign. Not one good month. The consistent result of building an email strategy around specificity, promise, and relationship.
Ready to see what your welcome sequence could actually do?
Every Wednesday, one email marketing concept lands in your inbox. Told through real client work and real data. With a fork in the road that meets you where you are.
It starts the moment you subscribe.
No spam. No generic advice. Just real strategy, delivered weekly. Unsubscribe anytime.